Candyshock was conceived during a trip to Hong Kong in 2019. We were travelers in a foreign country, where we barely knew the language but were eager to discover innovations (and eat noodles). Every night we explored the city until we fell in love with a neon sign outside a restaurant. Nobody knew what it meant, but we wondered if the restaurant, without that detail, would have had the same energy.
And all of a sudden, a flash... so to speak!
Why couldn’t we create details too? Why couldn’t we create personality pills that would change the characteristics of an environment with the simple movement of the finger: ON - OFF?
That was precise moment we thought of Candyshock, we barely mentioned it and the name wasn’t this, but the energy was the same.
The Candyshock logo takes inspiration from the classic and much-loved spiral lollipop. Here it is stylised and recreated as if it were a long LED tube.
The colour chosen for the logo is not just any pink, but a pink reminiscent of the famous shocking pink of Elsa Schiaparelli. A strong colour, full of personality, which also lends something of its name to the brand.
The packaging is in cardboard material and is available in 5 different sizes, depending on the size of the product.