All Marcel Proust needed to do was dip a buttery madeleine in tea to trigger an emotion that took him back to his childhood and gave rise to the entire cycle of "In Search of Lost Time."
Brief
The desire to create a fragrance brand that is inspired by the world of milk and stimulates happy memories came in 2015.
Those emotions that turn back the clock help create Milk&Friends, a brand that combines the sensory sphere with hypoallergenic products for the love and well-being of even the youngest children.
Calm, mouth watering, the warmth of toast: Milk & Friends offers fragrances that pervade the senses with pleasure and comfort.
From the sweet notes of Risolatte, Dulche de Leche, Berry Cookie and Apricot Dunk are joined by the experiential scents of A Walk in the Vineyard and Under the fig tree.
Logo
The milk theme contributes to the brand name, Milk, to which Friends is added to expand the concept of milk to that of comfort food: nostalgic, sentimental foods that give a sense of pleasure to those who consume them.
This graphic proposal emerged from the union of 2 characteristics: the elegant and humorous font used for the wording and the stylistic balance between the wording and the claim beneath it.
Products
The fragrances of Milk & Friends are divided into comfort food and comfort mood activators. They are all designed to provide moments of happiness through the sense of smell. The packaging was designed to prevent the product from being left at the mercy of sunlight, which would alter its aroma.
Mouthwatering fragrances that bring "violent joy" to the spaces you choose to put them in, even a child's room.
The fragrances designed for Milk & Friends are divided into comfort food and comfort mood activators. All are designed to bestow moments of happiness through the sense of smell.
Packaging
The packaging is inspired by milk bottles of yesteryear, made modern by a careful design operation.
The colors are based on the white of milk and the chromatic tones of jams and cookies.
CREDITS
THE TEAM
Head of Design: Michel B.
Graphic designer: Eleonora G.
Product Designer: Diego T.
English 
Italian